Embryo dynamics logo - a dynamic computer generated embryo logo design
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Embryo Dynamics (cellular computer animations) logo design by Enrique Serrano
Key logo design ideas
Embryo Dynamics is a company that creates computer generated pixel animations of evolving cellular embryo.
This logo combines both key concepts: an organic cellular part (embryo) with a computer pixel animation related part (dynamics).
Customer's company logo requirements
The logo style should be clean, light and precise. The logotype should represent dynamism, line art and pixel animations.
The two separated parts of the logo (the embryo logo and the dynamics part) should be emphasized. A lowercase font should be used.
A grayscale color scheme is preferred, but the logo may contain gradients.
Why this logo design works
As the priority was to create a very clean and precise logo, I went for an all text logotype this time. Then I created a different font for each part of the logo. So, the font itself should depict the main features represented by its related word.
The embryo logotype part is related to evolving life and to the cellular concept. That's why it has a more organic feeling due to its smooth curve lines. The dot inside the last "o" strengthens even more this cellular concept, as it looks like a single cell or even an embryo.
On the other hand, the dynamics part of the logo should depict line art and computer generated animations. So I designed a computer looking straight line based font. The dot sequence over the "i" reinforces the concept of "pixel animations" and computer generated pixel simulations, as it looks like a moving or evolving pixel.
Finally, the grayscale color scheme used complements the clean, sleek and precise concept of this logo. The gradients and reflections add very eye-catching features to the logo design, which would look great at a webpage. But a 2 flat colors grayscale version was also provided in order to have a printer friendly version too.
In a nutshell, this logo is extremely clean and simple, but each part is full of meaning at the same time.
Other logo design variants
The black background logo version
This is just a color scheme variation of the previous logo. It's still based on a grayscale color scheme. But the lighter colors of the logo text make it specially suited to use on dark backgrounds.
While the white background version had something like a precision computer laboratory feeling, this dark background variant has also a smart high tech look. I finally preferred the lighter background version for being more practical, as light backgrounds are usually the most common ones.
