Logo design requirement specification: a programmatic way to define your logo

In order to create a fully original logo design that could represent your main company ideas and philosophy, I need your help to understand the specific requirements of your business.

Your business is unique, your requirements are unique, and thus, your logo design should be unique. This logotype design requirements specification is a programmatic way to take into account the main aspects of your branding and corporate identity, helping you to create a logo that would suit the needs of your company.

The result will be a meaningful and professional logo created according to your design preferences.

You may download an easy to fill editable text file with the logo design specification.

Download requirement specification form (.RTF)  

If you have any question, don't hesitate to contact me.

Your new logo design should convey an idea of what is your business about. It should remark what is the best competitive advantage of your business, and why should your new customers choose you.

Understanding your business philosophy is critical to represent a company through an image - your new logo design.

• Why is your company the best at what it does?
  Efficient? Serious and professional? Innovative?
• Try to describe your business in just a brief sentence.
  That's exactly what your new logo should depict.

Your first step should be choosing the appropriate logo design style, according to your type of business, marketing strategies and personal preferences.

Take a look at my samples gallery of real solutions to find the style that best suits the needs of your business.

Think about the priorities of your business to choose a logo design style:

• A simple and clean logo is very easy to remember and print.
  A traditional approach, very useful if you try to establish a strong corporate identity, using your new logo in every possible business communication element.
• A modern logo is a very eye-catching and appealing design.
  Optimal to be displayed on a computer screen, or if your priority is to catch your customer's attention through a modern corporate image.
• A tech logo remarks the innovative nature of your advanced business.
  The best choice for a high-tech company that stands out by offering advanced solutions which use innovative techniques.
• A corporate logo conveys an idea of big and trustworthy company.
  This serious and classic approach helps gaining a new customer's trust by communicating an experienced professional company image.

Your logo design should include your company name in an easily-readable and distinctive way. That's one of the most important logo elements to introduce your company to new customers.

• Do you already have a preferred typography or font style?
  Your logo font should always be somehow customized to make it a fully distinctive and unique logo design. But you can point to a specific font style by stating your preferences, such as: "a modern font", "a script font", "a sans-serif font", "a bold font", "an Arial like font"...
• What is the exact text that should be included in your logo?
  Tell me the exact company name that should appear in the logo design. Should it be case sensitive? Should it include the ".inc"?
• Do you want to include a tag-line in your logo design?
  If you already have a company tag-line defined it could be integrated in the logo design, or as part of a logo variant.

Apart from the logotype text, your logo design could include a symbol, anagram or image. An original logo symbol is a compact and distinctive way of representing your company.

• Do you have a preferred logo symbol?
  Geometric or abstract symbols? Specific images related to your business sector? A symbol related to your company philosophy? A composition based on your company name initials? ...
• Should I avoid any topic symbol?
  Identify and avoid topic or cliché symbols, overused in your business sector, that may lead to a confusing corporate identity.

Color choices are very important because of their meaning, related print costs and distinctive and eye-catching properties. If you need any color suggestion, or have any color related question, just ask me.

• Do you have corporate colors already defined, or preferred logo colors?
  Coherently using specific colors on all your business communication will make your company immediately identifiable and distinguishable.
• Is there any color limit for this logo design?
  Using many different colors may lead to a vivid logo design, but it may become a complex and print expensive design.
• Could the design include color gradients?
  Color gradients produce eye-catching results, but print costs may raise, and the design may become more complex and harder to scale.
• Do you need a black & white logo version?
  If you are willing to use your new logo on devices such as faxes (that only print pure black tones), you'll probably need an additional easy to print black and white logo version.

If you want to start a fully new company communication and branding strategy, you may need additional design elements that are coherent with your new logotype design.

• Do you need a distinctive business card design?
  A business card is one of the most common ways to make new customers. Think about the information that you may want to include in your card: your company name, your name, your role, your phone number, your webpage, your e-mail...
• Do you need letterhead and envelope designs?
  A strong branding strategy should include your company logotype in nearly every communication element - let your customers recognize and remember you.

Now that this logo design requirement specification form is complete, you can request me an original logotype design that will be able to represent your main business ideas in an effective way.

Just contact me if you have any question, or if you want me to start working on your new logo design.